Archos en Russie : En savoir un peu plus grâce à Viacheslav Nazarov

Pour en savoir un peu plus sur l’implantation d’Archos en Russie, voici l’interview de son représentant : Viacheslav Nazarov

1 – Who is Viacheslav Nazarov ?
Experienced executive in IT-sphere mainly focused on business development. Previous experience covers work at vendors (Samsung, ASUS, Acer), retail (Eldorado), distribution (Marvel Distribution) – so all vital market segments.

2 – Why Archos ?
This is new challenge and possibility to launch new successful company on the market. Market needs company like Archos – fast, dynamic, focused on R&D. And I think this is how B-brand company should look like.

3 – Do you know Archos before working ?
Yes. We tried to start business once I worked in Marvel Distribution. But it was almost impossible to start effective business without local representative.

4 – What are your favorite products (Archos or not) ?
I use Archos smartphone and tablet personally and I like them. So do my family and friends.

5 – Do you think that Archos will be leader in Russia and why?
I don’t think Archos will be a leader in terms of volumes. I do think Archos will be visible player with its niche and leader in terms of products, technology and possibility to work close to partners. Reasons – line up, pricing and willing to talk to customers.

6 – Think you to specific events to know Archos ?
We do a lot of PR work. We’ll perform advertising campaigns with local partners also. So we’ll attract attention to Archos products to be sure customers now and love them.

7 – What about others?
Others will be fine. 2015 will become year of Archos in Russia.

спасибо и до свидания и Вячеслав